DAY 21 | POST 021
The friend recipe unit system
Series: Buddy lore

INSTAGRAM CAPTION
Friend recipes are written in a private measurement system recognized by one kitchen. A bit, a splash, and you will know. #CookingWithFriends #KitchenHumor

TIKTOK TITLE
The friend recipe unit system

TIKTOK CAPTION
Recipe calls for one emotionally correct amount of garlic. #CookingWithFriends #KitchenHumor

THREADS POST
A friend recipe always contains a measurement like "the usual amount" and a cooking time like "until it is ready." Somehow this person owns measuring spoons.

FIRST COMMENT
What is the least useful instruction in a recipe someone gave you?

STORY LINE
One splash. Two vibes. Dinner.

SLIDE ORDER AND ALT TEXT
01.png
Proud original carousel. Your friend finally sends you their recipe. Excellent. Actual instructions.

02.png
Proud original carousel. A bit of this. A normal amount of that. Cook until it looks like the picture they did not send.

03.png
Proud original carousel. You request measurements. They demonstrate with their hands over the phone.

PROUD SOCIAL STUDIO | VOLUME 01
https://proudforus.com/marketing

POSTING PLAN
Start with Day 01. Use the next numbered post each day. Threads 9:00 am, Instagram 12:30 pm, TikTok 7:30 pm Eastern Time. These are starting test slots; review your own account insights after two weeks.

DOWNLOAD TO IPHONE
Safari download > Files > Downloads > tap ZIP to unzip > select the numbered PNGs inside your platform folder > Share > Save Images. Do not upload the ZIP itself.

INSTAGRAM
Create (+) > Post > select multiple. Choose 01.png, 02.png, etc. in order, from instagram/. Keep the portrait crop and check every slide. Paste the Instagram caption. Add supplied alt text where the editor offers it. Publish without music. Add the first comment. Share to your Story using the supplied Story line.

TIKTOK
+ > Upload > Photos. Select the numbered PNGs from tiktok/ in order. Keep swipeable Photo Mode when offered. Paste the title and TikTok caption. Add alt text. Publish without music if offered, or add a low-key instrumental from TikTok's Commercial Music Library. Content disclosure and ads > Disclose commercial content > Your brand. Publish.

THREADS
Paste the standalone Threads copy as native text. For the first run, publish as text without images. Add one relevant topic if offered. Use the supplied first comment to start a conversation. Reply to actual replies.

PROFILE LINKS
Instagram: https://proudforus.com/?utm_source=instagram&utm_medium=organic_social&utm_campaign=social100
Threads: use the same URL with utm_source=threads.
TikTok: use utm_source=tiktok if your account offers a website field. Otherwise put proudforus.com in the bio and tell people to search Proud - Share Meals Together on the App Store.

AFTER POSTING
Spend 15 minutes answering real replies. Mark the correct platform posted in the studio. Record results after 24 hours and 7 days. Missing metrics stay blank. Review the strongest shares and qualified profile/link activity within each platform weekly.

Original Proud editorial concepts. Food photos, where used, are generated editorial illustrations. No user testimonials or user screenshots are reproduced.
